I have to admit, I love bacon. I mean I really love it. If it weren’t for my cardiologist and my wife, I’d have a steady rotation of bacon wrapped everything.
So you can imagine my surprise when I was scrolling through my Facebook feed and found this glorious headline, “New Study Claims Eating Bacon May Prolong Your Life.”
Hallelujah! I was filled with a new-found hope – bacon isn’t actually bad for you! My theory that there’s anti-bacon lobby spreading negative propaganda all these years was starting to pan out. After my two second mini-celebration, I saw the next headline that Facebook tossed into my news feed: “Study: Pancreatic cancer risk increases with every 2 strips of bacon you eat.”
My bacon jubilation was squashed.
My point here is obvious; I and millions of other people are persuaded by the media. It’s natural and it’s normal.
When it comes to investing, the same holds true.