What Investing and Ice Cream Have in Common

I love ice cream.

My wife doesn’t love that I love ice cream, nor does my doctor. But it is my guilty pleasure and I love it.

In fact, if I was to walk into a grocery store and find a half gallon of Breyers’ chocolate ice cream on sale for $2.99 (normally it costs $5.99), I would load up the shopping cart from top to bottom and buy as much of it as I possibly could. Then I’d text my friends, shoot out an email and post a notice on Facebook about the great deal I found. After all, that’s a 50% savings!

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